SEM Website Designs | Carlton Powell Internet Marketing Agency
NEED TO CONVERT MORE CLICKS INTO CUSTOMERS?
We'll share with you the exact system, philosophy and formula we've used to transform hundreds of landing pages into lead-generating, money-making marketing machines in just a matter of days— AND for a fraction of the cost you'd normally pay
Who Am I
Results-driven Webmaster and SEO Expert specializing in WordPress design, optimization, and security. With extensive experience in SEO strategy, user experience, and website performance, he helps businesses enhance their digital presence and drive conversions. Whether it’s designing a site from scratch, optimizing for search engines, or ensuring site security, he delivers solutions that boost visibility and user engagement.
As a User Experience Consultant, I focus on creating seamless, high-converting websites. My expertise in technical SEO, on-page optimization, and off-page strategies ensures businesses rank higher and attract quality leads. The comprehensive website audits uncover performance gaps, security risks, and SEO weaknesses, offering actionable insights to improve rankings and site functionality.
Top Skills & Expertise:
✔ Webmaster Services – Full-service WordPress management, from design and development to updates, security, and troubleshooting.
✔ Search Engine Optimization (SEO) – In-depth keyword research, content optimization, and ranking strategies for long-term success.
✔ User Experience (UX) Consulting – Improving site usability, navigation, and engagement to maximize conversions.
✔ Technical SEO – Enhancing site structure, speed, and mobile-friendliness to improve crawlability and indexability.
✔ Website Security – Implementing robust security measures to protect websites from threats, malware, and vulnerabilities.
Get a Free Website Audit! Let’s identify key opportunities to improve your site’s performance, security, and rankings. Contact me today for a detailed report with expert recommendations!
Skills:
Adobe Creative Suite · Microsoft Excel · Online Marketing · Search Engine Optimization (SEO) · Business Analytics · Leadership · Web Analytics · HTML5 · Microsoft PowerPoint · SQL · WordPress · Google Adwords · Google Analytics · Visualization · Python (Programming Language) · Data Analytics · Content Management Systems (CMS) · PHP
Are You Wondering If Your Website Is Working For You?
A website audit is a comprehensive assessment of a website's performance, structure, and overall health.
The goal is to identify areas for improvement that can enhance user experience, boost search engine optimization (SEO), and increase conversions.
Overall, a website audit provides valuable insights that help optimize a site for better performance to attract and retain visitors effectively.
Simply work your way through the report to identify challenges and areas of opportunity, and use it as a prioritized to-do list to strengthen your online presence.
What Is A Website Audit?
This report is divided into categories covering user experience, performance, and search engine optimization. It contains the most important and actionable items to help your business succeed online. The explanations are detailed yet easy to understand.
Key components of a website audit typically include:
- User Experience: (UX)
- Conversion Optimization (CRO):
- Off Page SEO
- Technical SEO
- Performance & Security:
- Technical WordPress Assessment:
- Content Format & Copy:
- Legal Issues:
User Experience(UX)
User experience and design is a strategic process of enhancing a website by improving the visual elements, usability, accessibility, and interaction to ensure the website is user friendly and intuitive to use..
- Professional Design
- Digital Branding
- Relevant Headlines and Page Copy
- Mobil Friendly
- User Friendly Navigation
- Relevant Use Of Images & Videos
- Custom 404 Page
Conversion Optimization (CRO)
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action (fill out a form, creating an account, and more).
- Unique Selling Proposition
- Relevant Trust Factors
- Testimonials and Reviews
- Primary Call To Action
- Secondary Call To Actions
- Noticeable Phone Number
- Lead Capture Forms
- Online Chat Functionality
- Social Media Share Buttons
- Newsletter Signup
- Thank You Page
SEO Online Visibility (Off Page)
Off-page SEO is all about getting trust and authority signals from other websites. This mainly involves building high-quality backlinks to your site. But Google may also use other off-page signals to size up your site's authority, like E-E-A-T and social media sharing.
- Relevant Trust Factors
- Lead Capture Forms
- Primary Call To Action (CTA)
- Noticeable Phone Number
- Newsletter Signup Form
- Thank You Page
- Unique Selling Proposition (USP)
- Testimonials / Reviews
- Secondary Call To Actions
- Online Chat Functionality
- Social Media Share Buttons [Low Impact]
SEO Online Visibility (Technical SEO)
SEO gives you an edge over your competition by bringing more prospects and customers to your website from searches they make on Google and other search engines.
- WWW Resolve/Redirect
- Google Analytics and Tag Manager
- Google Business Profile (GBP)
- Accessible to Search Engines
- Keyword Ranking On Page #1
- Search Engine Results
- Local Map & Address
- Sitemap.xml File
- Blog / Resource Center
- Schema Markup
- Brand in Meta Title
- Meta Title & Descriptions
- Optimal Page Title Length
- Alt Image Attribute
- Website Found On Google
- Open Graph Markup
- Sufficient Page Content
- Keyword in Images Alt Attribution
- FB Pixel
Performance & Security
Securing your website builds trust. Slow loading pages are a killer! Make your pages faster. Increasing your page time can improve your visitor experience and increase your conversion rates.
- Secure Website Connection (HTTPS)
- Google Page Speed
- CAPTCHA
- Browser Caching & Compression
- Utilizes Content Delivery Network
- GTmetrix Page Speed
Technical WordPress Assessment
Almost every website these days are created and maintained with WordPress. WordPress is a powerful and feature rich platform. If not configured properly and updated frequently you are risking your website security, performance, stability, and functionality.
- Upgrade.php Accessibility
- WordPress Security & Vulnerbilities
- Premium Plugins Update
- Admin User Account
- Theme Management and Plugin Editor
- Google Safe Browsing
- Discourage Search Engines Disabled
- Malware Scan
- Comment and Spam Checks
- Hosting Plans
- WordPress Backups
- Permalinks
Next Step
NEED TO CONVERT MORE CLICKS INTO CUSTOMERS?
We'll share with you the exact system, philosophy and formula we've used to transform hundreds of landing pages into lead-generating, money-making marketing machines in just a matter of days— AND for a fraction of the cost you'd normally pay.
FAQ Frequently Asked Questions
What Is Search Engine Marketing (SEM)?
Answer: Search engine marketing (SEM) is a digital marketing strategy that promotes websites by increasing their visibility on search engine results pages through paid advertising, such as pay-per-click (PPC) campaigns. It involves bidding on keywords to drive targeted traffic to a website, aiming to convert searchers into customers. SEM effectively helps businesses reach their audience and boost sales.
What is Search Engine Optimization (SEO)?
Answer: Search Engine Optimization (SEO) is the practice of enhancing a website or online content to improve its visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase organic (non-paid) traffic to a website by ensuring that it ranks higher in search engine results pages (SERPs) for relevant keywords and phrases.
What is Keyword Research?
Answer: Keyword Research is the process of identifying the terms and phrases that potential customers are searching for and incorporating them into your content.
What is On-Page Optimization?
Answer: Optimizing individual web pages, including meta tags, headings, and content, to ensure they are relevant and valuable for both users and search engines.
What is Technnical SEO?
Answer: Improving the technical aspects of a website, such as site speed, mobile-friendliness, and secure connections (HTTPS), to enhance the user experience and help search engines crawl the site more efficiently.