SEM Website Designs | Carlton Powell Internet Marketing Agency
What Happens To Websites That Are Left Unattended Overtime?
Answer: Poorly Functioning Website, Cyber Attacks, Poor Search Engine Ranking, Slow Loading, High Drops, Unwanted Costs, Declining Conversions, Losing Customers, Malware, Delisting From Google, AND MUCH MORE!
What Is A Website Audit?
Are you wondering if your website is working for you? Get a comprehensive report to make strategic decisions for your online success.
Evaluate your website's strengths and weaknesses in over 40 ways and receive prioritized, easy-to-understand recommendations. Stop guessing and start making informed decisions.
Website Audit Structure
This report is divided into categories covering user experience, performance, and search engine optimization. It contains the most important and actionable items to help your business succeed online. The explanations are detailed yet easy to understand.
Simply work your way through the report to identify challenges and areas of opportunity, and use it as a prioritized to-do list to strengthen your online presence.
We'll share with you the exact system, philosophy and formula we've used to transform hundreds of landing pages into lead-generating, money-making marketing machines in just a matter of days— AND for a fraction of the cost you'd normally pay.
On-Page SEO: User Experience
User experience and design is a strategic process of enhancing a website by improving the visual elements, usability, accessibility, and interactions to ensure the site is user-friendly and intuitive.
- Professional Website Design [High Impact]
- Relevant Headlines & Page Copy [High Impact]
- Professional Digital Branding [Medium Impact]
- User-Friendly Navigation [Medium Impact]
- Relevant Use of Images [Medium Impact]
- Relevant Use of Video [Medium Impact]
Off-Page SEO: Conversion Optimization
Off-page SEO is all about getting trust and authority signals from other websites. This mainly involves building high-quality backlinks to your site. But Google may also use other off-page signals to size up your site's authority, like E-E-A-T and social media sharing.
- Relevant Trust Factors [High Impact]
- Lead Capture Forms [High Impact]
- Primary Call To Action (CTA)[High Impact]
- Noticeable Phone Number [High Impact]
- Newsletter Signup Form [High Impact]
- Thank You Page [High Impact]
- Unique Selling Proposition (USP)[Medium Impact]
- Testimonials / Reviews [Medium Impact]
- Secondary Call To Actions [Medium Impact]
- Online Chat Functionality [Medium Impact]
- Social Media Share Buttons [Low Impact]
Technical SEO
SEO & Online Visibility
Here's where you make sure that Google and other search engines can crawl and index all of the pages on your website. Technical SEO also includes things like making sure your pages load quickly. And that your site architecture is set up correctly.
- Accessible to Search Engines [High Impact]
- Google Business Profile (GBP) [High Impact]
- WWW Resolve/Redirect [High Impact]
- Website Found On Google [Medium Impact]
- Google Website Listing Preview [Medium Impact]
- Brand in Meta Title [Medium Impact]
- Optimal Page Title Length [Medium Impact]
- Meta Title & Descriptions [Medium Impact]
- Alt Image Attribute [Medium Impact]
- Map & Address [Medium Impact]
- Blog / Resource Center [Medium Impact]
- Schema Markup[Medium Impact]
- Sitemap.xml File [Medium Impact]
- Open Graph Markup [Medium Impact]
- Sufficient Page Content [Low Impact]
Performance & Security
Hire A Recruiter To Help Find Talent
Securing your website builds trust. Slow loading pages are a killer! Make your pages faster. Increasing your page time can improve your visitor experience and increase your conversion rates.
- Secure Website Connection (HTTPS) [High Impact] 14
- Google Page Speed [High Impact] 15
- CAPTCHA [High Impact]
- Browser Caching & Compression [Medium Impact] 24
- Utilizes Content Delivery Network [Medium Impact
Next Step
NEED TO CONVERT MORE CLICKS INTO CUSTOMERS?
We'll share with you the exact system, philosophy and formula we've used to transform hundreds of landing pages into lead-generating, money-making marketing machines in just a matter of days— AND for a fraction of the cost you'd normally pay.
FAQ Frequently Asked Questions
What Is Search Engine Marketing (SEM)?
Answer: Search engine marketing (SEM) is a digital marketing strategy that promotes websites by increasing their visibility on search engine results pages through paid advertising, such as pay-per-click (PPC) campaigns. It involves bidding on keywords to drive targeted traffic to a website, aiming to convert searchers into customers. SEM effectively helps businesses reach their audience and boost sales.
What is Search Engine Optimization (SEO)?
Answer: Search Engine Optimization (SEO) is the practice of enhancing a website or online content to improve its visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase organic (non-paid) traffic to a website by ensuring that it ranks higher in search engine results pages (SERPs) for relevant keywords and phrases.
What is Keyword Research?
Answer: Keyword Research is the process of identifying the terms and phrases that potential customers are searching for and incorporating them into your content.
What is On-Page Optimization?
Answer: Optimizing individual web pages, including meta tags, headings, and content, to ensure they are relevant and valuable for both users and search engines.
What is Technnical SEO?
Answer: Improving the technical aspects of a website, such as site speed, mobile-friendliness, and secure connections (HTTPS), to enhance the user experience and help search engines crawl the site more efficiently.